BusinessDay

Peak brand marks Children’s Day with free nutritious breakfast

Nigeria’s children’s dairy brand, Peak 456 Growing Up Milk, has marked this year’s Children Day with free nutritious breakfast and gifts to 4–6-year-olds.

The free meals served by FrieslandCampina WAMCO, maker of Peak 456 Growing Up Milk, to children in the select age bracket at events held at the Ndubuisi Kanu Park, Alausa Lagos was in continuation of efforts to offer better nutrition to every Nigerian child.

In addition to the breakfast meals, they also got free sachets of Peak 456 Growing Up Milk plus other gifts, courtesy of the brand and its promise of providing ‘Better Nutrition for Every Child.’

Explaining the initiative, the Marketing Manager Specialized Nutrition, Akon Imoh, said that the company made Children’s Day special with nutritious and age-appropriate meals for children.

“Peak 456 Growing Up Milk is for children aged 4-6 years, and since this is a special day for children, we want to share the joy of the occasion with them. They deserve this and a lot more, but this is just us demonstrating our care and affection. Studies have shown that serving them nutritious and age-appropriate breakfast meals would help improve their attention span and memory necessary for learning,” Imoh said.

Read also: World Milk Day: Peak Milk to revive Nigeria’s consumers breakfast culture

Child nutritionists have highlighted the importance of eating breakfast. Furthermore, research has shown that children who eat a healthy breakfast are more active and creative, have better hand-to-eye coordination and miss fewer school days.

“Peak 456 Growing Up Milk is specially formulated to meet the nutritional requirements of children 4-6 years old to help them grow up strong and smart. It is the first milk of its kind in Nigeria. FrieslandCampina WAMCO believes that every child has the right to better nutrition. Hence, making age-appropriate nutrition accessible to every Nigerian child starting from breakfast,” Imoh said.

She said, “Peak 456 Growing Up Milk also has supportive growth nutrients such as a high-quality protein, calcium and Vitamin D to support physical growth and the achievement of key developmental milestones. This is in addition to immune-supportive nutrients like Vitamin A, D, E and C, Zinc, Selenium and Manganese to strengthen the body’s natural resistance.”

Speaking on the day’s significance, a parent at the Ndubuisi Kanu Park event, Toyin Ashien, said she was elated to celebrate the day with her children. She commended Peak 456 Growing Up Milk for serving nutritious breakfast to children.

“I am excited to be here with my children. I’ve had so much fun with them. Children are the future leaders of tomorrow and require proper nutrition at an early age for their growth. I admire what Peak 456 Growing Up Milk has done here today, and I hope they continue to do more of this,” she said.