OAAN sees deeper collaboration among players in advertising as key to industry growth

Operators in Outdoor Advertising Association of Nigeria, OAAN last weekend engaged in a health walk in collaboration with members of Media Independent Practitioners Association of Nigeria, MIPAN and Lagos State Signage Advertising Agency, LASAA with Sola Akinsiku, OAAN president pushing for the deepening of such relationship to grow the advertising industry.

After the about three kilometres Heath WaIk, Akinsiku told BusinessDay that apart from the physical exercise which is good for the operators, the involvement of wider practitioners brings about healthy relationships.” It is promoting healthy bonding”, he said.

He said in subsequent exercises, OAAN will try to make it a total industry exercise by involving other sectoral groups to participate in the health work. OAAN president acknowledged collaboration in the industry and said it is growing.

The Heath Walk with the theme: Healthy Living organised as part of UN Health Hygiene Day took them from LTV 8 in Alausa, Ikeja through Allen, Toyin Street to Police Barracks.

Similarly, Yinka Adebayo, group executive director, OmniCom Media group agreed the whole essence is collaboration. He said operators work in a very competitive environment, but agreed that occasionally there is a need to meet and interact and socialise with the understanding that there is life after the competitive battle of wining accounts and businesses.

“This is also a way to encourage practitioners to maintain work-life balance because the nature of their work is time-consuming and practitioners sometimes forget to engage in physical exercise. He said it is when an individual is healthy that he or she can perform his job”.

Also speaking, Bolade Ogunsanya, assistant general manager, LASAA said in addition to the exercise which allows for healthy work, the coming together of the practitioners to engage in the exercise bonds them.