• Monday, May 27, 2024
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Modern technology redefines consumers’ TV viewing experience – LG


LG, global technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world has said that the advent of modern technology has totally redefined consumers viewing experience when it comes to television.

Comparing the technological progress made in the latter half of the 20th century with the last 15 years,  LG said it is obvious that several innovative feats have been recorded. “This was as a result of manufacturers’ determination to move away from the limitation posed by cathode ray tubes and over-reliant on bulky tubes. The capabilities of TVs have grown tremendously with much better picture quality than ever before”.

It said United Nations recognizes November 21 as World Television Day. TV has grown by leaps and bounds since the time of its inventor Philo Taylor Farnsworth, consumers have continued to rely on the same broadcast format for their content until quite recently.

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The accelerated pace of change means that a TV that was state of the art just a few years ago would have been outdated compared to current products, despite representing a massive leap forward over what was available some years back. “Just as cathode ray tubes represented the turning point in television design, the unrivalled picture quality of OLED represents a similar turning point for TV innovation. OLED may prove to be the spark which causes TV technology to explode at an ever-increasing rate. LG Electronics one of the leading electronics giants is at the forefront of championing this innovation with massive investment in research, which is targeted towards designing modern TVs that will address various consumers’ needs”.

However, LG provides an extensive collection of 2017 4K UHD TVs designed to work seamlessly with streaming video providers. Managing Director, LG Electronics West Africa operations,  Taeick Son said in the statement  “the revolution of the TV industry will not be complete without giant strides achieved by LG Electronics over the years in the design of innovative TVs. LG OLED TV remains one of the best things to have ever happened to the electronics market the world over with its cutting-edge technology which is second to none. We will however continue to ensure that consumers enjoy better picture quality in their viewing experience.” 

“LG OLED TV with its breathtaking features has helped in creating a newer consumers experience with crystal clearer picture quality. OLED TV technology has simply set a standard of its own with a rendition of absolute blacks. As part of the innovation, it is now designed to be brighter and more colourful to meet the UHD alliance requirement for its “UHD Premium” Certification”.

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Moreover, TVs have integrated the internet connectivity and interactive features of these newer technologies to secure their spot at the top.  Recent advances in picture and audio rendering technologies are further pushing the envelope to transform the home viewing experience. After the Golden Age of Television, we may be on the cusp of the Golden Age of TV Technology.

LG Electronics said it is ever ready with its innovations to help consumers create the desired connection through its array of products in the market. Life’s good with better viewing experience on LG TVs.

The statement further said that OLED TV has continued to receive recognition for its design some of the awards include; CES Innovation Awards 2017, Best of Innovation Award (SIGNATURE 77W7), EISA Award 2017-2018, Best of the Best (SIGNATURE W7) and the iF Design Award 2017 (SIGNATURE W7, 4K E7, 4K C7) amongst others. This has clearly demonstrated that when it comes to better viewing experience LG Electronics is far ahead of its competitors in the industry.