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Mobile, digital content among key trends in newsrooms 2013


The World Editors Forum has published its ninth annual edition of Trends in Newsrooms, which highlights five key trends this year: mobile, innovative storytelling paid digital content, social media, and data and metrics.

“While editors around the world continue to struggle with ongoing challenges relating to tight budgets and smaller newsroom staff, we also see a number of trends that make our profession promising, interesting valuable,” said Erik Bjerager, president, World Editors Forum, and editor-in-chief/managing director of Denmark’s Kristeligt Dagblad.

The report, which is jointly published by WEF and the Shaping the Future of News Publishing Project of the World Association of Newspapers and News Publishers (WAN-IFRA), examines Mobile, where the explosion of tablets and smartphones means the demand for good content that takes advantage of mobile attributes is rising; Innovative storytelling, as more news publishers start thinking in terms of multimedia elements from the beginning of the process rather than afterthoughts tacked on at the end and – Paid digital content, which seems likely to become the standard in many parts of the world and can provide significant income.

It also examines Social media, for finding stories and for distributing news, and as the first place to cover fast-moving stories and Data and metrics, to be used by both journalists and data specialists not only for reporting but to understand traffic and reader habits.

The annual Trends in Newsrooms publication is being followed this year with regular updates to report on the latest trends and developments throughout the year said WAN-IFRA in a statement.

Future reports planned this year for interested editors include:- Mobile Platforms: The Emerging Strategies and Technologies; Start-ups – Learning from the Competition and Sizing Up Your Audience: Measurement, Engagement and Monetisation.

The World Editors Forum is the organisation within WAN-IFRA for editors-in-chief and other senior newsroom executives.