Meridianbet expands into Nigeria

A new chapter in Nigeria’s sports betting market begins as Meridianbet, a global betting company with over three decades of experience, officially launches in Nigeria through a strategic partnership with Masterslive Network, according to a statement.

Building on its success in African markets like Tanzania and South Africa, Meridianbet is set to bring a world-class betting experience to the Nigerian market.

The company enters this fast-growing sports betting industry with a strong focus on innovation, player protection, and a premium betting experience.

Announcing the launch, Lolu Desalu, Managing Director of Masterslive Network, highlighted the company’s dedication to responsible gaming: “At Meridianbet, we are redefining the betting experience in Nigeria with an innovative and responsible approach. We directly address the addiction risks inherent in gaming, which is why we’ve implemented advanced player protection systems designed to create a responsible gaming environment. Our technology actively identifies problematic gambling patterns in real-time, while our partnerships with licensed addiction specialists provide comprehensive support for vulnerable players. We firmly believe betting must remain entertainment – never a dependency or financial solution.”

The statement said that Nigerian bettors can now experience Meridianbet’s comprehensive sportsbook, featuring highly competitive odds on local and international sporting events, a dynamic online casino, and virtual sports betting.

The platform stands out with its advanced Bet Builder, a unique betting option that lets players craft custom multi-selection wagers within a single event. Additionally, Meridianbet offers one of the most rewarding cashout limits in the market, with a maximum payout of N50 million on winning bets.

Backing this offering is Masterslive Network, a Nigerian gaming company specialising in game creation and social gaming. Their expertise transforms betting from a solo activity into a shared, interactive experience with features such as friend-based leaderboards.

“Meridianbet’s expansion into Nigeria marks a major step in the growth of digital sports betting across West Africa,” Oyindamola Ayoola, a seasoned industry product expert with Masterslive noted in the statement. “By combining data-driven market entry approach with Masterslive Network’s deep understanding of local betting preferences, Masterslive is delivering a tailored sportsbook experience that caters to both seasoned bettors and a new generation of digital-first players in Nigeria.”

Hassan Uthman, Vice President of Marketing at Masterslive Network, emphasized the meticulous testing behind the Meridianbet app: “We understand that Nigerian players crave both excitement and trust in their gaming experience. That’s why we rigorously tested the Meridianbet app with influencers and betting enthusiasts, refining every feature to ensure an intuitive, seamless, and engaging experience tailored to our market.”

Uthman also emphasized that Meridianbet Nigeria balances exciting gameplay with responsible gaming tools, including custom betting limits, cooling-off periods, and reality checks. Beyond traditional betting, Masterslive Network is developing new gaming innovations that leverage Meridianbet’s advanced technology while catering to the unique preferences of Nigerian players. The platform also includes essential responsible gaming tools, such as custom betting limits, cooling-off periods, and reality checks.

This strategic partnership positions Meridianbet as a key player in Nigeria’s evolving digital betting landscape, raising the bar for platform reliability, technological innovation, and responsible gaming practices.