In line with the growing desire for new frontiers in ambient advertising, Mbr Signature, a leading communication and PR firm and Stallion Group have collaborated to manage the Federal Airport Authority of Nigeria (FAAN) car display projects across airports in the country.
Mbr Signature has been appointed as one of the concessionaires by the airport governing body to manage car displays across Nigeria, a statement made available to BusinessDay states.
According to experts, the need to re-invent the ambient landscape in Nigeria has been an on-going conversation that has continued to compel players to consistently invest in innovation and creativity in order to initiate new and engaging brand engagements.
Stanley Ezeani, managing director, Mbr Signature said that the organisation’s vision is to bring more interesting dimensions to ambient branding.
“We are delighted we have the capacity, platform and initiative to create legendary stories in this regard. The automobile sector deserves an exclusive ambient display culture and we are responding to this in ways that help to beam spotlight on cars showcased at airport locations across Nigeria where we enjoy the FAAN concession.” Ezeani said in a statement.
“Even at this rate, we are not there yet as we are poised to make more competitive inroads,” he said.
He added that disruption is vital in everything that Mbr Signature does and that it has continued to inspire them to re-imagine automobile ambient advertising across airports in the country.
It is always a thing of great experiential delight to see automobiles at their breath taking best in unique locations,” he further said.
Leveraging on its strength and pedigree in ambient branding, Mbr Signature is driving a new look and feel across Nigerian airports, with their first ever ultra-modern, LED-powered car display platform, which is expected to change experiences with exciting designs and platforms at different airports in days to come.
Josephine Okojie
