• Friday, March 29, 2024
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Mamador embarks on healthy breakfast campaign… targets school children

Mamador embarks on healthy breakfast campaign… targets school children

In a bid to promote and encourage healthy feeding habits amongst Nigerians,  Mamador has launched a campaign spurring Nigerians to adopt a healthy and balanced breakfast lifestyle. The campaign seeks to emphasise the importance of breakfast as the most important meal of the day as well as provide information on easy and affordable breakfast options and recipes.

The PZ Wilmar brand is also using this campaign to further introduce consumers to the latest addition in the Mamador portfolio – the Mamador Light Fat Spread. The newly-introduced spread is said to contain ‘health and taste benefits that deliver on healthy nutrition and it is packed with nutrients that help children and families have an active head start to the day, amongst other benefits.

According to a brand representative, the breakfast campaign will involve a series of activities geared towards sensitising the public on the need for a more healthy approach to breakfast. PZ Wilmar Food Ltd., through its new Mamador Light Fat Spread, seeks to reach and educate millions of children in select schools across the country as regards the importance of breakfast and the role it plays in their optimal bodily and mental functioning.

Assistant Brand Manager, Mamador, Omobolanle Akin-Fatodu, emphasised the need for families to not only eat breakfast, but also the healthy kind, which is the ultimate goal of the breakfast campaign.