Lipton Yellow Label Tea last weekend continued its brand loyalty build up as it fulfilled its promise to winners of the recent Lipton Switch On and Win promotion. The programme was held between October and December 21, 2012, and is Lipton’s way of showing its appreciation to consumers.
At the end of the programme, Ebontengha Zion, a primary four pupil of Ajologo Primary School, Ketu, Lagos, who according to her mother, collected the labels of Lipton tea from her uncle who bought a pack and sent the labels to designated redemption Unilever centre to compete for the promo prizes, won N100,000.
Excited mother of Ebontengha, who said her husband was a professional driver, said while collecting the cheque for the amount from Unilever management that the family will deploy the money to the girl’s education. Others who won N100,000 in the promo include Kehinde Agbomeji, Florence Ojeseme, Njideka Amih, and Rasak Adeyemi.
The star prizes of Picanto cars were won by John Folajomi, a 29-year old plumber from Kano State, and Ikemefuna Isioma from Delta State, who works with General Motors. John said when he received the call that he had won a Picanto car, he doubted it initially but when he realised that he participated in the Lipton promo, he began to believe it.
Isioma, who said that the car will be her first car, expressed joy for the prize as she give thanks to God for the prize.
Friday Samuel, Lipton tea loyalist, won an all-expense paid trip to Dubai. According to him, “I was surprised when I received the call, I thought the person was joking but later it was true.” Asked whether he would prefer to receive the money or embark on the trip, Samuel chose to travel on the excuse to experience other places.
At the Lipton tea party event, Thabo Mabe, managing director of Unilever Nigeria, said “just like good habits, Lipton tea is pleasurable, invigorating and uplifting – qualities that endear Lipton to Unilever and the millions of Lipton fans across the world.
“These qualities of Lipton tea endear it to us, which is why from the moment our tea leaves are picked, to when the tea is brewed, we go extraordinary lengths to deliver natural goodness,” adding that “we are on a mission to unlock the goodness of tea, hence allowing you to drink better and to live positively – a cup of Lipton will kick start your day and switch on your mind.”
