Dufil Prima Foods plc, maker of Indomie Instant Noodles, has said it will sample over 9 million customers nation-wide this year to create excitement and increase the emotional connection between the brand and its consumers, as a way of reproducing a store experience in the consumer’s home.
This projection came about as a result of the company’s desire to surpass last year’s 6.5 million consumers sampled.
Speaking on this development, Manpreet Singh, marketing manager, Dufil Prima Foods, affirms that the company intends extending the sampling to every geopolitical zone in the country – North-Central, North-East, North-West, South-East, South-South and South-West. The sampling will be carried out on all flavours produced by the brand.
“Indomie aims at winning consumers by letting them try it before buying it. Sampling our consumers is important to us because it affords us the opportunity to have an idea of their preference, which no other medium can do. That is, putting a physical products’ in the hands of a consumer, free of charge. This would further increase the bond between the consumers and the brand,” Singh says.
Singh also states that after the sampling exercise, consumers will have access to a website where they can let their opinion about the brand they have sampled known. The feedback received from the consumers would go a long way in determining what needs to be done to improve the brand to soothe consumers’ needs.
Also speaking on the sampling exercise, Tope Ashiwaju, public relations manager, Dufil Prima Foods, ascertained that “sampling of the brand is an ideal way to win customers’ faith in a brand.