Taking corporate social responsibility to the next level involves placing high priority on outcomes that are qualitative and not easily measurable.
This is what Dufil Prima Foods plc, maker of noodles brand, has continued to do year in year out, for five consecutive years and is set to make it even better this year, following the commencement of the search for three new heroic children for the sixth edition of its laudable corporate social responsibility (CSR) initiative, the Indomie Independence Day Award for Heroes of Nigeria (IIDA).
The announcement for the commencement of the search and call for entries for the award for deserving Nigerian heroic children was made by Deepak Singhal, CEO/managing director of Dufild Prima Foods, at a national press conference held in Lagos, after taking the media correspondents through a 15-minute documentary tagged “IIDA, The Journey So Far.”
