Digital marketing took centre stage as marketing professionals and digital enthusiasts put aside all other business to focus exclusively on seizing the most exciting opportunities in digital marketing. It was a passionate, intellectually creative conference where delegates’ knowledge of strategic and tactical approaches to the practice of digital marketing was broadened.
Organised by Simon Page Business School, a leading provider of professional business education in Nigeria, the digital marketing conference and exhibition an interactive two-day event, saw in attendance marketing leaders, key decision makers and astute business professionals across corporate Nigeria’s blue-chip firms.
According to Princewill Omorogiuwa, CEO of the School and organiser of the digital conference, “what excites me the most about digital marketing is the unprecedented targeting opportunities that it presents to us. It is possible to target people in specific locations around the world and in the country and serve them with your products and services. This is phenomenal and is the reason why we put together this conference, to give marketers an edge that helps them remain at the very fore front of their industries.”
Delegates heard first-hand from some of the most successful digital marketing practitioners in the country and globally. Leading the conference panellists was respected global trainer on digital marketing – Mike Berry, whose expose was titled the Big Beasts of Digital Marketing. He was joined by Stephen Boadi, the digital marketing manager for PZ, Africa region, Bukola Akingbade, CEO Bytesize, andTola Ayanwale, CEO, DraftFCB Interactive.
They took delegates through real-world skills development including demos, tips and tricks, and how the sessions helped them learn how to use digital marketing tools more effectively and also identified the trends that matter, projecting them forward over the next 12 months and showing what marketers could do about them now.