FPL Media, a leading advertising company based in Nigeria, has announced its collaboration with the World Out of Home Organization (WOOH) to promote Out of Home (OOH) advertising.
The move is aimed at enhancing the OOH industry for FPL’s clients, partners, and stakeholders. As the only global association dedicated to promoting and improving the OOH industry, WOOH is made up of members from OOH companies, media owners, and suppliers worldwide.
Lanre Ashaolu, FPL Media’s CEO expressed excitement about the company’s membership in WOOH.
According to him, the membership will provide FPL Media with valuable insights and resources to create even more effective and engaging campaigns for their clients.
“We are thrilled to join the World Out of Home Organization and be a part of a community that is committed to promoting and improving the OOH industry.
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“This membership will provide us with access to valuable insights and resources that will enable us to deliver even more effective and engaging campaigns for our clients,” Ashaolu said.
Through the partnership, FPL Media will have access to valuable resources, expertise, and networking opportunities that will enable them to remain at the forefront of the industry.
Mark Flys, WOOH’s chief operating officer, welcomes FPL Media to the WOOH family and anticipates a closer relationship as they continue to help companies and organizations navigate the rapidly changing OOH industry, which brings both challenges and opportunities to the medium.
“With a total current membership of over 180 across the world, WOO is providing an increasing number of benefits to all sectors of the OOH industry.
We are very happy to welcome FPL Media to the WOO family and we look forward to forging a closer relationship as we continue to help companies and organisations deal with the rapid and intense changes that are bringing both challenges and opportunities to the medium,” Flys said.
FPL Media is a creative marketing agency registered with the relevant regulatory bodies in the outdoor advertising industry in Nigeria. It is committed to leveraging its expertise and WOOH membership to provide its clients with the latest trends and insights in the OOH industry.
