First Bank unveils campaign to propel enterprises to giant positions

First Bank, Nigeria’s oldest company on record and foremost financial services group in Africa, has unveiled a thematic brand campaign called ‘Giants’ geared towards pushing enterprises to scale up.

The campaign, unveiled to newsmen in Lagos Friday was to inspire its stakeholders including customers, shareholders and employees to giant strides and status. The idea is to bring out the ‘giant’ in its customers, the bank said.

“At First Bank, we believe everyone has the potential to be a giant. For over 130 years, we have been empowering individuals and businesses to achieve their dreams. Let’s take giant strides together and turn your ambitions into reality”, the bank said in the campaign.

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Yinka Ijabiyi, Head, Brands and Stakeholder management at First Bank told newsmen that the “First Bank thematic brand campaign is one that we conceptualised in a bit to show our customers in our 130 years, that we have been supporting and creating giants and we are not about to stop anytime soon”.

He said the bank, in its celebration of its 130 years in business, came up with a campaign that speaks to the business essence of its brand which is making giants of its customers.

“We have always done it and the fact we have been around for such a long time means good to everybody as we have been supporting businesses, individuals and government in those years.

“We are making giants and there is no business that interacts with us that does not see the benefits in their business. We are making giants in our customers and we will not stop”, Ijabiyi said at the unveiling of the campaign.

For its customers, the bank said “We would enable, inspire and support you with our world of financial services to help you to giant-size your dreams and live your best life”. It also said it “would give businesses and business owners the right platforms and solutions they need to grow, initiate and execute bold ideas”.

The bank will also build other product campaigns that would lead people to become giants. “We are showing those product campaigns that a customer can latch on to be able to become a giant in any business endeavour”, Ijabiyi said.