Amber Drinks Ltd has introduced energy drink product into the competitive Nigerian energy drinks market.
The introduction of the product is said to have excited target consumers. “Amber energy drink is enhanced with potent herbal blend of Guara, Amino acids and Vitamins”, a statement said.
Guarana is natural Caffeine used in beverages. It was said to have been added to Amber to ensure that along-side all the vitamins and nutrients packed in the can, consumer stays alert, energized and healthy.
The new energy drink, according to the statement is formulated to provide an incredible energy boost for those who lead active and exhausting life styles, top of which is sports, entertainment and games.
Speaking on the launch of Amber into the market, General Manager of Amber Drinks Ltd, Lola Adedeji in the statement said her company introduced the new product with a view to offering Nigerian consumers an additional quality option in their energy drinks list and scale of preference.
Specifically, the Amber Drinks boss said “the new product has been formulated with the best energy-giving ingredients and unrivalled quality consideration in line with global best standards of products formulation for discerning Nigerian energy drinks consumers”.
Her words ”We are introducing Amber energy drink into the Nigerian energy drinks segment with the best of intentions to give Nigerians another quality option in their energy drinks choice list”
“Ámber is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles ranging from sports to entertainment” she said
“Amber is a non-discriminatory unisex energy drink, the first of its kind” she added. Adedeji disclosed that Amber energy drink “provides a healthy way to stay active and energized all through the day”, pointing out that consumers would surely enjoy the nourishing and fulfilling taste of the slim, sleek and admirable trendy look of the brand in attractive package and affordable price.
Earlier in her interaction with the sales team, Head of sales of Amber Drinks Ltd, Temitope Adetiba stated that the company has put all measures in place to ensure that the new product is available in every nooks and crannies of Nigeria, with Lagos state and the Suburbs as a starting point.
Nigeria’s energy drink sector is a lucrative industry with market research forecasting a yearly consumption growth of over 6.5% by 2022.
This is slightly an increase in the 5% annual growth experienced between 2014 and 2016, which made the average consumption to be about 25.5 liters according to the World Health Organization (WHO) report January this year.
The arrival of Amber Energy Drink is no doubt another great opportunity to add to their list of choices and options in the market.