Eat ‘N’Go Limited operators of America’s Domino Pizza, Cold Stone and Pinkberry Gourmet Frozen Yoghurt brands is not ready for now to extend its franchise agreement to Nigerian players who want to key into the success of the firm in Nigeria.
Patrick McMichael, CEO of Eat’N’Go told BusinessDay recently that the decision is informed by the desire to maintain quality and price for the brand consumers. “For now, franchising our business is not an option”, he said.
One of the reasons of franchising, regarded as a good market model is to replicate business success and enable franchisers to grow the brand quickly, but sometimes if not monitored quality and efficiency are compromised in the process.
Meanwhile, in spite of what many people regarded as challenging environment, Eat ‘N’Go has expanded outlets to 100 shops pan Nigeria within seven years, investing over N8 billion so far. The increase in outlets in Nigeria reinforces the brand’s dedication to bringing the best global food brands and concepts to Nigeria and Africa at large.
The company which started operation in Nigeria in 2011 today has over 2000 staff. McMichael believed that its total investment in Nigeria could be more when other factors such as human capital development and other infrastructure are factored in.
Patrick McMichael linked the company’s success to his employees, customers, partners and the public for their loyalty and continued support over the years.
Daniel Obi
