The CEO of Eat ‘N’ GO Limited Patrick McMichael, operators of Domino Pizza, leading pizza chain globally has put the company’s investment in Nigeria at N8 billion in the last seven years since it started operation in the country.
The company which started operation in Nigeria in 2011 today has over 90 outlets with over 2000 staff. McMichael believed that its total investment in Nigeria could be more when other factors such as human capital development and other infrastructure are factored in.
The firm which said it is in constant innovation to continuous delight its customers recently revamped its extensive menu in Nigeria. Labeled the Domino’s Taste the Xtra Menu, the exercise reinforces the company’s commitment to providing the best customer experience through high quality products and customer service. “Domino’s Pizza has uniquely customized its pizzas to suit the taste buds of its Nigerian customers with a significant enhancement of all the pizzas, including new flavors, at a more value driven pricing”.
McMichael further said that improvements in the new menu have been designed to provide customers with better value by providing Xtra toppings, Xtra flavors and Xtra cheese at reduced menu prices to present customers with a wider selection of quality pizza options that are delicious and affordable, the company said.
Also speaking to BusinessDay at the launch of the menu, the Marketing Manager, Domino’s Pizza Nigeria, Ilyas Kazeem, said “Our menu revamp is aimed at reaffirming our continuous quest for providing only the best quality pizzas to our customers. We are passionate about delivering hot, fresh, delicious, cheesy & juicy pizzas with loads of toppings to provide happiness in every bite. Also, reducing the prices of our pizzas is a way of ensuring that more people can afford yummy pizzas, and enjoy extra value.”
“We are super excited to introduce our Domino’s Taste the Xtra Menu which is loaded with Xtra flavors, Xtra cheese and Xtra toppings.
We invite our customers to Taste the Xtra as our menu is now bursting with delightful flavours.
As a brand, we listen to our customers, and following their requests, we have improved our whole menu to ensure that our Pizzas deliver an Xtraordinary experience to all our customers. We welcome our customers to explore our new pizzas and begin to find new favorites in them,” he added.
The delicious new cheesy pizza flavors are: Smoked BBQ Sausage – A Smokey flavored sausage pizza with lots of cheese & a drizzle of extra barbeque sauce on top; Chicken Pie Pizza – A first-of-its-kind chicken pie flavored pizza with large helpings of cheese; Southern Style BBQ Chicken – This unique pizza is loaded with chicken, cheddar cheese, sweet corn & a drizzle of extra barbeque sauce on top; and Beef Suya – spicy suya infused pizza to suit the savory Nigerian taste buds. The new side dishes are: Suya Wings, Loaded Potato Wedges, Cheesy Wedges, Double loaded Potato Wedges, Meat pie Stuffed Bread and Chicken Pie Stuffed Bread.
The global Quick service restaurant company continues to position itself as a society conscious leader in the industry with continuous efforts to prove its commitment to contributing to the satisfaction of its customers In Nigeria.
Daniel Obi
