• Friday, March 29, 2024
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Devon King’s brand sensitises food consumers on dangers of unbranded oil

Devon King’s-oil

Devon King’s, a PZ Wilmar Brand has launched a campaign tagged “Less is More” aimed at sensitising Nigerians on the inherent dangers in the consumption of unbranded cooking oil, as it offers healthier and affordable options.

Speaking on the “Less is More” campaign, Category & Brand Manager, PZ Wilmar, Toyin Popoola-dania said, “We are living in a time when now more than ever we are more conscious of our health, the Covid19 Pandemic has clearly reiterated the need for healthy eating and importance of a strong immune system. Therefore while we are taking all the necessary precautions to avoid contacting and spreading the virus, it is equally important that we pay close attention to what we consume.

“According to NAFDAC, unbranded vegetable oil is unsuitable for consumption and could have negative health implications. The agency says heart diseases are one of such problems due to high cholesterol content and other fattening agents that have been added in them”, she said in a statement.

Read also: Nigeria missing out on bigger slice of $1.5tn global food trade

According to her, “The Executive Director, NHF, Dr Kingsley Akinroye also said vegetable oil found to be contaminated by interference with any additive may contain high cholesterol and work against the normal flow of the body, thereby blocking heart vessels and leading to sluggishness of blood movement.

According to NAFDAC, unbranded vegetable oil is unsuitable for consumption and could have negative health implications.

“Study has shown us that many people are unaware of these dangers, while many simply consider these unbranded oils more affordable. It was for these and many more reasons we started the “Less is More” campaign to educate Nigerians on the risks of consuming unbranded oil and possibly eliminate unhealthy oil consumption by providing them with a tested, certified, trusted and recommended alternative. Also, Nigerians need to be more aware of the fact that Quantity is not always Quality as this is one of the major reasons majority patronise unbranded oil – more volume and cheaper; unfortunately this is not correct as they unknowingly spend more in the long-run.

“Devon King’s cooking oil in addition to its jerry can and PET bottles comes in affordable pillow pack format & sizes giving great value to Consumers no matter their budget or family size. Whether you are a student with a modest budget or someone with family/ friends, Devon King’s cooking oil provides you better quality and hygienic cooking oil helping you get more value on every drop of oil because with less quantity, you can do a lot more as it doesn’t dry up like the unbranded oil. Even with as little as 50 Naira, you can get a pack of Devon King’s Cooking Oil and enjoy a more quality meal” she said.