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Dangote, DStv, MTN others top list of most admired brands in Africa

Dangote, MTN, DStv and others have emerged as the most admired brands in Africa, according to a survey by Brand Africa.

The MultiChoice-owned video entertainment brand joins a number of other globally revered brands on Brand Africa’s list of top 100 most admired brands in Africa.

This was revealed in a virtual event co-hosted by Brand Africa, represented by the Founder and Chairman, Thebe Ikalafeng, Open Squares represented by its founder and managing partner, Feyi Olubodun and MultiChoice Nigeria represented by its Chief Customer Officer, Martin Mabutho recently.

The list which has a 13 per cent representation of indigenous African brands also has MTN, Dangote, Anbessa and Glo. DStv moves up 9 places from its #45 ranking last year to #36 on this year’s top 100 list and 1 place from #4 to #3 on the Most Admired African brands list.

In a survey to establish the most admired African brands in Nigeria, Dangote came tops followed by DStv at #2 and Telco giant MTN at #3, with fellow Nigerian brands Glo and Innoson Motors rounding off the Top 5, the survey said.

DStv, Africa’s leading Pay-TV platform,  also tops the list of most admired African media brands in Nigeria.

Speaking at the virtual event, Martin Mabutho, the Chief Customer Officer at MultiChoice Nigeria said, “It is our honour to be associated with Africa’s Best Brands and delighted to co-host this session in conjunction with Brand Africa and Open Squares. I believe that as Africans, we have what it takes to launch our brands to the next level and even compete favourably with global brands. It is what drives us at MultiChoice Nigeria to continuously create and enhance our platforms to showcase these excellent African brands. Congratulations to all winners, ” the report quoted Mabutho as saying.

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