CMC Connect which lost the BATN mouth-watering account last year has this year clinched a multimillion Naira Airtel Telecommunication account. XRL8 picked the tobacco company account after a fierce battle with other agencies.
The movement of the Airtel brand & PR accounts this New Year from Blueflower agency, is cheering news to the staff of CMC Connect headed by Yomi Badejo Okusanya, another PR top practitioner. Blueflower managed by former PRCAN President Chido Nwakanma successfully handled the Airtel account for three years
It is expected that the new account on the laps of CMC Connect will brighten the fortunes of the firm on upwards business trajectory. According to sources, the account is renewable yearly.
Yomi Okusanya said that clinching the account is a happy development and the Bridge House as CMC Connect is also called is prepared for a mutually beneficial between with the client. He said this is an opportunity for the CMC to add its value and contribution to the further expansion of Airtel.
In managing the account, he said CMC Connect which also handles other PR accounts such as Lafarge will work deeply in partnership with the client which will properly situate the joint work-plans by the agency and the client.