• Wednesday, June 19, 2024
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Chizor Malize emerges brand and marketing personality of the year


The CEO, Brandzone Consulting LLC, Chizor Malize, has received the prestigious Marketing Personality of the year Award in honor of her dynamic and innovative work in the branding and marketing sphere. The Marketing Edge Brands and Advertising Excellence Award is Nigeria’s most recognized awards program honoring excellence in branding and advertising. The 2016Award of Excellence recognizes Malize as a best in class professionalin branding and marketing in Nigeria. It is the highest category of award in the highly recognized industry event and it is in celebration of her role in driving marketing, branding, media and digital transformation in Nigeria.
The one-day two prong event organised by MARKETING EDGE, Africa’s most authoritative Marketing and advertising journal, was a gathering of marketing, branding and advertising industrybest representing foremost agencies, multinationals, blue chip indigenous corporations and the media. This edition of the awards event, according to the organisers,was borne out of the desire to celebrate and honour individual practitioners and corporations and with proven track records of performance.

In his welcome address at the glamourous event, the Publisher/CEO of Marketing Edge, Mr John Ajayiprovided historical perspectives to the evolution of the awards and the tremendous influence it has made in elevating the industry practice with demonstrable impact in the overall output of agencies and professionals. According to him, the award event was conceived to promote excellence and innovation in the sector and has over the years brought aboutincreased ingenuity, passion and commitment in creating and managing brands.“We have remained resolute and committed to evolving a process that could elevate the practice of the profession. The awards ceremony is designed to reward excellence and best practice in the industry through the recognition of the commitment and passion devoted to building strong brands. The goal is to consistently drive an elevated practice that guarantees quality, sustenance and industry growth” He said.
He described Malize as an inspiration to not a few in the branding and communication industry. Chizor has remained consistent in the advancement and propagation of the brand and marketing business in Nigeria and across the globe”. So, her emergence as the Brand & Marketing Personality of the year is a confirmation of her devotion and strides in the industry. The credibility of this awardis further accentuated by the fact that it wasderived from independently conducted survey and a unified position of the award board.Malize has made remarkable impact in the Branding ad marketing sphere in a very shortwhile of launching Brandzone in the market space. Her insight and depth of knowledge of the industry is impeccable and robust”, he stated.

Speaking at the occasion, The Chairman of the well-attended industry event and Chairman, STB-McCann Lagos, Sir Steve Omojafor described Malize as a dogged and passionate practitioner who has brought an interesting and innovative twist to the industry in a manner that is novel, dynamic and refreshing. She has brought an inspiringnew zest that keeps professionals informed, confident and inspired. He enjoined industry practitioners to continuously keep ahead of the game through new knowledge and information in the ever-changing world of marketing and advertising.
In his keynote address,Mr George Thorpe a revered marketing expertreiterated the need for practitioners to focus on understanding customers and buyers as the consumer dynamics and lifestyle continuously evolve. Commenting on the award, he described Malize as a dogged, goal oriented, dynamic and passionate professional. He posited that the continuous strides that people like her are making in the industry has infused the increased vivacity required to keep the industry attractive to tomorrow’s generation.
In receiving the award,Malize thanked the organiserswhom she described as visionary and thoroughbred practitioners. She disclosed that her vision to continuously build new great brands of the future is fuelled by her passion for branding and the desire to consistently drive growth using branding as a catalyst. She disclosed that the awards would further encourage her to advance the course of branding and marketing practice in Nigeria and beyond. “It feels absolutely good to be recognized for the great work you do. Our mission at Brandzone is to build and manage brands as catalyst for business and economic growth. It’s exciting enough to give your best in the course of your job and see remarkable impact on the brands that you manage, but earning marketplace and industry recognition is overwhelmingly gratifying and I thank Marketing Edge for this recognition and accolade”.She enthused.

Chizor Malize is the Managing Partner and Chief Executive officer of Brandzone Consulting LLC, a globally inspired multi-disciplinary brand consulting firm founded on the premise to help organisation creatively and innovatively align their branding and marketing strategy to their business goals and objectives. As the CEO of Brandzone, she has managed several international brands in the local market while creating and managing indigenous new brands for corporations. With her sheer dexterity and drive in the branding and marketing sphere has also received international recognition. Only recently, she was appointed to serve as a jury member for the REBRAND 100 Global Awards 2016. The annual awards programme is an international and the world’s most respected juried award honouring excellence in brand transformation work expressed through re-branding and brand redesign process. It is noteworthy to know that the Founder of Brandzone Consulting is the only juror from the African continent to make the prestigious judging panel.
With close to two decades of impeccable experience in branding, she has demonstrable proficiency in branding and her deep expertise in marketing has seen her managing top and successful brands in Nigeria traversing diverse sectors such as oil and Gas, airlines, automobiles, financial services ad hospitality delivering world-class brand across sectors.
She is a well-resourced facilitator at local and international fora. She is the convener of BrandplatformBrand Innovation Series. BrandPlatform is the knowledge-based arm of Brandzone Consulting focused onknowledge consolidation, dissemination and exchange that aid the growth of the practice of branding and marketing as well as accelerated corporate growth. The year round programs include Brand Seminars, Workshops, Summits and Conferences that deliver elevated and dynamic thinking in the market place. The programs equip participants to drive positive impact in their organisations through refreshed insights, knowledge growth and professional network.