Chivita 100% wins Brand of the Year at Global Quality Excellence Award
As part of this year’s World Quality Day celebrations, fruit juice brand, Chivita 100%, emerged as the Brand of the Year at the recently held Global Quality Excellence Award in Lagos. This represents another milestone for a brand that has continually grown its mindshare through innovative quality, effective communication and consumer satisfaction.
The award which was organized by the World Quality Alliance recognizes excellence in quality conformance to customer needs and promotes awareness of the important contributions that quality makes toward a nation’s growth and prosperity.
According to Ifeoma Esorougwe, the Executive Director, World Quality Alliance, “the Global Quality Excellence Brand of the Year Award is an opportunity for Chivita 100% to be recognized as the number one fruit juice in Nigeria and the responsibility to ensure that it continues to deliver superior quality that consistently exceed consumer expectations.”
Speaking on the award, Managing Director of Chi Limited, Deepanjan Roy, stated that the award was a welcome development and underscores the organization’s commitment and passion to creating the highest quality fruit juice available in the market today.