• Friday, March 29, 2024
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BSG kicks-off ‘Don’t Drink & Drive’ campaign park rallies

BSG kicks-off ‘Don’t Drink & Drive’ campaign park rallies

The Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria (MAN), in partnership with the Federal Road Safety Corps (FRSC), recently  kicked off the ‘Don’t Drink and Drive’ campaign Park Rally in Lagos State

The campaign, which is aimed at encouraging and promoting responsible drinking will hold rallies in 20 bus parks in Lagos, 10 parks in Rivers State and 10 in the Federal Capital Territory, Abuja from December, 2019 to February, 2020. The campaign’s message will be deployed through social media, billboards and posters to reach drivers across the country.

Read also: FRSC, Indomie Fan Club partner to deepen children’s involvement in road safety issues

BSG had earlier launched the ‘Don’t Drink and Drive’ campaign to create awareness on the issues and dangers of drunk driving.

Speaking at the kick-off ceremony, the Executive Secretary of BSG,  Tony Eneh, said the group was happy to give back to the country by creating awareness on the dangers of drunk driving through the campaign. He further stated that with the use of breathalyzers donated by the Beer Sectoral Group, FRSC can achieve deterrence, having discovered those driving under the influence of alcohol.

Also speaking at the occasion, The Lagos State Sector Commander, FRSC, Corp Commander, Hyginus Omeje, said the ‘ember’ months’ campaign was an integral component of the FRSC’s strategic intervention to elevate the consciousness of Nigerians to the realities of road crashes.