In a strategic move to key into the electronics market in Nigeria and West Africa, Bruhm, one of the global players in home appliances, has unveiled a range of cutting-edge products under its renowned “Bruhm Black” line.
The launch event, held in Lagos, showcased a lineup of innovative electronics designed to cater to the evolving needs of consumers in the region.
According to the company, the new Bruhm Black line features state-of-the-art televisions, smart home devices, and kitchen appliances, all crafted with a blend of style, functionality, and advanced technology.
With a focus on quality and performance, the company said, these products are set to redefine the standards of home electronics in Nigeria and the wider West African market.
Speaking at the launch, Subrat Singh, Chief Operating Officer of Bruhm Global, said that with Bruhm Black, the company aims to offer products that resonate with the lifestyle of consumers in Nigeria and West Africa.
“Our commitment to luxury design and premium quality ensures that our products are not only accessible but also affordable for all.”
Bruhm is a trusted name in the home appliances industry, selling millions of home appliances in the region. With a wide range of products designed to enhance the modern lifestyle, the company has established itself as a household favorite in diverse markets.
Roshanak Taheri, Head of Marketing at Bruhm Global, emphasised the brand’s focus on affordability without compromising quality.
“Our latest collection includes a range of high-end appliances, featuring an 85”-inch TV, a front-load washing machine crafted by a renowned German automaker, and the most premium design of a four-door refrigerator,” she noted.
“Each product in the Bruhm Black range is meticulously crafted to exceed expectations, offering consumers unparalleled performance, style, and durability.”
