The Bloomberg Media Group, a division Bloomberg L.P., has announced a multi-year rolling partnership agreement with Nigeria-based content provider, Optima Media Group, strengthening Bloomberg’s position as a leading supplier of global business and financial news television across the African continent. This partnership will create a new entity – Bloomberg Television Africa.
Launching in the second half of this year, Optima Media Group will produce three to four hours of business programming per day, which will be available to African viewers across the continent via Bloomberg’s English-language EMEA feed. Optima Media Group will engage its existing content and distribution channels to supplement Bloomberg’s English-language international news and analysis across Africa.
“The agreement with Optima Media Group will dramatically accelerate Bloomberg Television’s presence and reach in Africa,” says Andy Lack, CEO, Bloomberg Media Group, in statement. “It is the latest component of our wider strategy to partner leading providers in markets that have a compelling economic growth story.
This has already seen us strike similar partnerships in India, Turkey, Mongolia and the Middle East.