Rite Foods’ Bigi drinks has restated its commitment as a brand towards improving the livelihood of its consumers leveraging the ‘Bigi Random Acts of Kindness’ (BRAK), a digital CSR campaign activated annually to reward consumers, who were nominated by friends and loved ones in need for support.
“As a company, we are not only concerned about selling our array of refreshing products to Nigerians, but also committed to reaching out to our numerous consumers and Nigerians at the point of their needs by improving their living conditions across the country,” Abiola Aransiola, assistant brand manager, Bigi, stated.
According to her, the brand was able to improve the living conditions of 20 consumers with surprise and transformative packages of cash and gift prizes in the recent phase of BRAK. “It is our culture to find good deeds and reward them, which demonstrates our passion for helping people and improving their social status and living conditions. This is why Bigi extends its acts of kindness to consumers and other Nigerians,” she stated.
The BRAK initiative was originally flagged off in 2019 as BRAKNOV, as it was celebrated in November. However, it has metamorphosed to BRAK, to allow the Bigi brand to give back to its consumers and Nigerians all over the country at any time of the year by rewarding them with the brand’s kindness.
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“With the BRAK initiative, Bigi drinks have once again demonstrated its commitment to winning the hearts of consumers by not only offering quality refreshing soft drinks but giving back to people and communities to bring a meaningful difference that improves lives across the country,” Aransiola stated.
The brand not only gifted the beneficiaries or consumers, but also the people who nominated the beneficiaries for the reward. The lucky consumers were chosen from different communities across Lagos State (Ketu, Igando, Abule-Egba, Ikorodu, Alapere, and Chevron).
Some of the consumers include Adetutu, Mummy Gloria, Chukwuifeyinwa Esther, Adeyosola Bisiriyu, Aunty Calabar, Toyin Rowland, Chinwe Ngharamike, and Aziba, whose residences were visited by the brand with a team of cheerleaders and trumpeter to celebrate and reward beneficiaries.
Chinwe Ngharamike, one of the lucky consumers commended the brand for bringing joy to her heart and putting laughter on her face and that of her family. “Indeed, Bigi drink is that go-to brand that brings smiles to the faces of its consumers by uplifting their burden. This is a big surprise and I am indeed grateful”.