Betway outshines others in Big Brother Naija lead sponsorship

After a tough competitive bidding involving other firms, Betway, an online entertainment and gaming brand becomes the lead sponsor for 2020 Big Brother Naija show scheduled to premiere on July 19, 2020.

Reports indicate that Bet9ja the headline sponsor in 2019 invested N1.08 billion Naira to replace Payporte as lead sponsor of Big Brother Naija.

The list of firms that bided to become headline sponsor for 2020 edition is not clear. It is also not clear how much Betway dropped to lead others.

Meanwhile,  Betway has unveiled superstar producer, Don Jazzy, and media personality and long-time BBNaija host, Ebuka Obi-Uchendu as its BBNaija ambassadors.

Ebuka – who returns as the host of BBNaija for the fourth time this year – said, “Betway is one of the world’s biggest gaming and entertainment brands, while Big Brother Naija is Africa’s biggest reality TV show. So, I’m incredibly proud and grateful to be involved with both brands. BBNaija season 5 is going to be the biggest and most exciting one yet, and I can’t wait to share all the drama and excitement with Betway customers and BBNaija fans all over the world.”

Don Jazzy, who remains one of Nigeria’s most celebrated and influential entertainers, shared his excitement, saying, “I’m so delighted to be partnering with Betway on Big Brother Naija season 5. My fans can expect to get the best of entertainment, banter, fun and excitement from me, Ebuka, and the Betway team throughout this season of BBNaija. It’s game on, from July 19th!”

Speaking during the unveiling and signing ceremony, Betway Country Manager, Lere Awokoya said, “Don Jazzy and Ebuka are two of Nigeria’s leading pop culture influencers and trendsetters. Through our partnership with these two superstars, and with Betway as BBNaija’s lead sponsor, we are able to connect even more with a passionate entertainment audience and bring the ultimate gaming experience to millions of Nigerians.”

As Big Brother Naija’s lead sponsor, Betway will promote a spirit of competition among the housemates, as well as fans and viewers of the show. Betway will also add to the thrill of the BBNaija experience through its weekly Arena Games, and a variety of gaming activities, both on the TV show and on Betway platforms – all of which give viewers the chance to play and win.