A book entitled A trilogy of Advertising written by Josef Bel-Molokwu, Senior Fellow at the School of Media and Communication, Pan-Atlantic University, Lagos has been unveiled in Lagos.
The book written from a vantage position of a scholar who was also one time CEO of APCON documents Bel-Molokwu’s years of study, research and work experience in the advertising industry. The 472-page work was planned to cover every aspect of advertising, with a view to satisfying as wide a spectrum of interests as possible. It is indeed deep, covering what advertising is as a profession, how advertising is practised, and the growing area of advertising
Bel-Molokwu was the CEO of APCON between 1994 and 2005 and the book is his further contribution to deepen the practice, understanding and studying of advertising in Nigeria.
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At the launching of the book attended by captains of industry, advertising practitioners and academicians, the current CEO of Advertising Practitioners Council of Nigeria, Garba Bello Kankarofi told the high profile audience to assist to actualise the desire of the author to have the book penetrate the industry, especially the academic institutions.
He said Bel-Molokwu is respected in the advertising industry in Nigeria due to his meritorious service which helped to lay the foundation for APCON.
Speaking at the introduction of the book, the author said A Trilogy of Advertising is three books under a single cover. “This decision came about from the need to give deep treatment to all edifying aspects of the exciting field of advertising. It covers virtually every issue and theme in advertising and will thus be useful to the full spectrum of those with interest in advertising”
