Asharami Synergy promotes quality diesel supply with ‘Value for Money’ campaign
Alternative power supply remains commonplace across Africa as individuals, small businesses and large corporates continue to depend on off grid solutions for their power needs. Diesel is largely the product that drives power generators and equipment deployed to maintain seamless productivity for individuals and businesses alike. Therefore, any low grade or contaminated diesel is likely to create a disruption in the value chain, with far-reaching negative impact on profitability and healthy living.
For a nation blessed with a vibrant oil and gas sector, Nigerians shouldn’t have to second guess the level of quality in diesel. However, industry watchers say some the Nigerian diesel market has been infected with unscrupulous practice of selling adulterated diesel to unsuspecting consumers. Such practices create very costly disruptions in the running of our businesses and daily lives-we experience reduction in efficiency due to lost time, loss of machinery and a life-threatening level of the impact of human exposure to such diesel that could have been prevented.
But Asharami Synergy, a Sahara Group Downstream Company, is leading the charge of separating the chaff from the grain with its ‘Value for Money’ campaign that is at giving diesel consumers the “gold standard in diesel’.
With its determination to rid the market of fake products through provision of quality and genuine diesel supply and creation of awareness, Asharami Synergy is once again proving to be at the forefront of providing Nigerians with reliable fuel solutions and protecting the buying public from low quality diesel.
As one of Nigeria’s foremost diesel suppliers, this commitment to provide consumers the compass to quality diesel product is another testament to its continuous drive for high quality product and sustained consumer satisfaction.
The “Value for money” campaign, according to Asharami Synergy, aims to give all classes of customers and consumers convenient access to safe, reliable, and top-quality diesel. The campaign is with the understanding that for any diesel engine to function properly, it must be supplied with high quality fuel, as this is an important part in maintaining the performance, reliability, and usable life of all diesel engines.
The company said its unwavering commitment to quality and safety earned Asharami the prestigious ISO 9001:2015 certification. ‘’ This means that our processes comply with customer and applicable statutory and regulatory requirements on an international level”, said Foluso Sobanjo, Acting CEO, Asharami Synergy.
Some of the copies the campaign intends to promote include: “Get your diesel with peace of mind”, “Get diesel with a gold standard in quality”, “No near misses with our diesel”, “Get diesel with high performance”, “Top diesel for smart people”, “No long epistle with our diesel”, “Get Reliable diesel delivered to your doorsteps”, and “Never settle for less diesel”.
The campaign, according to Sobanjo will ultimately create a sustainable awareness among consumers that will make the public insist on the gold standard in diesel and culminate in the well-being of customers, their assets as well as the environment, while ensuring great value for money.
Sobanjo said the campaign was an emphatic response from Asharami Synergy to raise the bar of quality that would enable the sector stamp out the activities of agents involved in the proliferation of sub-standard petroleum products. “As a leading company in the sector, Asharami Synergy is delighted to lead the charge for global standards in the market for diesel supply. We are empowering our customers to do and achieve more with our diesel because we uphold the philosophy of getting value for money,” he stated.
Sobanjo also said Asharami Synergy will continue to supply diesel to the doorstep of the company’s customers through its door-2-door delivery initiative which promotes convenience, safety, and competitive pricing in the delivery of diesel in Lagos, Abuja, and Port Harcourt.
Asharami Synergy’s Door2-Door initiative has been commended by customers and industry analysts as a foremost hitch-free diesel supply solution to consumers. Not only do the customers trust the quality of diesel, nothing beats the pleasure they get from receiving exceptional service from the comfort of their homes or business locations.
As the energy demand continues to grow, Asharami Synergy says its commitment to lead the industry towards the path of global standards and competitiveness remain unwavering.