• Monday, May 27, 2024
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BusinessDay

APRA breaks campaign on CNN, others

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As the date for the first All Africa Public Relations and Strategic Communication Summit draws closer, organiser of the event, African Public Relations Association (APRA) has announced that the publicity campaign for the international summit has commenced on the Cable News Network (CNN), Sky News and British Broadcasting Corporation (BBC) channels as well as the Africa Magic/Africa Magic Entertainment bouquet, courtesy of M-Net Africa.

In a statement by Kayode Yeku, APRA summit co-ordinate, over the weekend, the maiden edition of the summit scheduled for Addis Ababa, Ethiopia, from May 8-10, 2013, has attracted the top echelon of the African Union Commission (AUC), PR professionals, communication brand experts, and top government functionaries as delegates, speakers and participants from all parts of the African continent, Europe, France and Asia.

The summit with theme “Rising Africa: The Imperative of Communication” is also expected to bring together about a thousand professionals in broadcasting, print journalism, film making, advertising, brand, publishing, new media and communication generally from within and outside the African continent.

To this end, Yeku stated that “APRA seeks further partnership with PR practitioners as well as corporate organisations who may want to take advantage of this summit to further boost their presence in the continent of African.

It will be recalled that APRA recently announced its collaboration with the African Union Commission which culminated in the official recognition of the 1st All Africa Public Relations and Strategic Communication Summit as part of the activities marking the AU @ 50 celebrations.