The management of Nigerian Breweries Plc, have said the bond between Amstel Malta and Zagg Energy drink and Nigerian consumers, was the reason the two brands threw their weight behind the Ninth Edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) held last weekend in Lagos.
According to a statement by the breweries giant, the premium malt drink, Amstel Malta, and Zagg, a blend of Energy and Malt flavour, joined forces to add glitz and glamour to the entertainment platform to give Nigerians unbridled satisfaction.
According to the statement, “This dynamic collaboration marks an exhilarating milestone in both brands’ relentless commitment to fuelling the African entertainment industry with unmatched excitement.” With Amstel Malta and ZaggEnergy+Malt as official sponsors, the Ninth Edition would remain an unforgettable extravaganza that will leave audiences spellbound and craving for more.”
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It further stated that Amstel Malta, renowned for its rich heritage and unwavering pursuit of excellence, epitomizes the essence of the AMVCAs—an unwavering celebration of African creativity. As the official headline sponsor, Amstel Malta was said to have shone the spotlight on the wonderful masterpieces created by established creatives.
Stressing on the relevance of Zagg Energy +Malt, to the annual event, the company stated that the trailblazing energy brand with a difference that pulsates with relentless energy and dynamism, electrified the AMVCAs as the official energy drink sponsor. Infused with an invigorating Naija spirit, Zagg Energy +Malt was also said to have propelled the event to stratospheric heights, leaving attendees enthralled, and captivated by the magic of African entertainment.
The Ninth Edition of the AMVCAs held between Thursday and Saturday, offered unparalleled celebration of the African entertainment industry, with star-studded guests, mesmerizing performances, and the recognition of exceptional talent.
Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi disclosed in the statement that Amstel Malta and Zagg Energy +Malt were not just sponsors but catalysts that ignited a passion for creativity that transcended boundaries and elevated African cinema to unprecedented levels.
“The African creative industry has experienced tremendous growth in the past decade. However, the industry’s intense saturation has made it difficult for creatives who haven’t found their way to the spotlight to have their art appreciated. Therefore, at this year’s Awards, Amstel Malta— is saying, “It is time for the spotlight.” Oriakhi stated.
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