The just concluded 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) saw the gathering of the best of stars in Nollywood and film industry across Africa.
Recognised as the biggest award in the creative industry in the continent, AMVCA draws millions of attendees and viewers every year and this year was not exceptional.
Of course, they came in their gorgeous dresses with high expectations to win laurels for their entries or cheer winners. The Eko Hotel’s biggest hall was filled with about 4,000 guests who came early to the event anchored by ace presenter IK Osakioduwa who has hosted it for the 10th time.
The weather was good for the programme after the day’s morning down pour, making weather cool for the occasion, especially at the glittering red carpet.
Some of the highlights from the awards include Breath of Life and Jagun Jagun, winning multiple awards. Iya Rainbow aka Idowu Philips and Richard Mofe Damijo were the recipient of this year’s Lifetime Achievement Award and Chimezie Imo was the recipient of this year’s trailblazer award.
‘’Breath of Life’’ described as embodying character of film making achievement won the best movie of the year while Best Director award went to BB Sasore of Breath of Life film. Best Documentary film award went to Sihle Hlophe of ‘A Bride time price’. In all, about 30 awards were given out.
The audience was treated to best music performance by KCee and Logomba.
Speaking through Zoom, Sanwo Olu, Governor of Lagos State appreciated the organisers for hosting the event in Lagos as he described the event as nurturing the spirit of creativity.
Also speaking earlier, John Ugbe, chief executive officer at MultiChoice Nigeria said “The impact the AMVCAs have had on the film industry across the continent is undeniable – let me give you some numbers – since inception in 2013, the AMVCAs have injected over N623 billion into the film and television economy, N9 billion in awards events, training, and logistics, creating over 27 000 long & short-term jobs through the development of critical skills and honoring over 300 industry stars”.
Over the past 10 years, the AMVCA has recognised talent, celebrated artistry, and fostered different crafts. The awards show has not only become a focal point in representing the myriad stories of Africa’s vast diversity — spanning over 3,000 tribes and a population exceeding 1 billion — but has also made a significant economic impact in its enabling country, Nigeria.
