• Friday, March 01, 2024
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Airtel targets Nigerian youth with new brand campaign


Two years after the remarkable launch of its groundbreaking friendship (Padi Na Good Thing) Campaign, Airtel Nigeria, with 25 million subscriber base, has taken another giant step in fulfilment of its vision to become the country’s most loved brand with the launch of ‘Come Alive,’ a new thematic campaign targeted at youth.

According to the firm, the new campaign which follows ‘Nigeria we got you covered’ campaign launched last year, effectively summarises its brand promise of empowering Nigerians to realise their full potential and dreams, enabling youth and the young-at-heart to come alive and to stay in touch with their family, loved ones and friends with the latest and most innovative mobile internet and digital value offerings.

According to the telco, it is committed to exciting consumers, creating the right digital environment for them to succeed and empowering young Nigerians to express themselves, share their stories, connect with the rest of the world, inspire other people and practically blaze the trail in their respective endeavours.

The new campaign, which rides notably on the crest of Airtel’s 3.75G data network, highlights the company’s role as an enabler for an enriched digital experience and in assisting young Nigerians and telecoms consumers actualise their dreams by staying connected with the right community of friends, families and associates anytime, anywhere and through a robust bouquet of mobile Internet package and innovative digital value offerings.

Speaking at the formal unveiling of the new campaign in Lagos recently, Segun Ogunsanya, managing director/CEO, Airtel Nigeria, said the company was committed to empowering young Nigerians with the latest and most innovative package and exciting digital experience.

To him, Nigerian youths are highly talented, resourceful innovative, hardworking and resilient people, also noting that Airtel is well-positioned to enable young Nigerians and the youth-at-heart to create success stories for their life ambitions.

Ogunsanya: “We have come a long way in preparing for this moment that Nigerians can be proud of. As a youth-focused, mobile Internet network, actualising dreams can only be more realistic with us.”

Also speaking, Deepak Srivastava, Airtel Nigeria’s chief operating officer/executive director, reiterated the company’s commitment to providing innovative, exciting and pocket-friendly products and offerings that will further allow subscribers on the network achieve success in all areas of interest.

Srivastava emphasized that the company has matched its leading role as the ‘customer-centric network’ with a bouquet of bespoke voice and data products, services and offerings including the 3.75G network, the 2size SIM, a first of its kind in the country, Talk More, Bid & Get, Facebook Bundle, WhatsApp and Airtel My Business, among others.

By: Daniel Obi