In its usual tradition, Star Beer brand, from the stable of Nigerian Breweries plc, has introduced a new consumer promotion designed to engage and reward its customers.
The consumer promo, Star League – text and play, according to the brand owner, is an innovative platform where consumers would be actively engaged throughout the duration of the promo, while they stand the chance to win exciting prizes in the process. The promo, which will run from April 2 to May 31, this year, is a crown cork based, which means consumers will buy and open a bottle of Star, enjoy the rich taste, look under the crown cork and there they find their ticket to be part of the Star League.
To participate, consumers are required to send by SMS the code under the crown cork with their full name, age and state of residence to short code 30383. Consumers must have a mobile telephone line from any of the mobile service providers in Nigeria, registered in their name. The SMS system will work with all major telecom operators in the country.
The mobile phone number used to send the code will be used to register the consumer on the Star website and Star database. They will automatically get a response with the number of points earned per crown cork and a directive to check their “standing” on the “League Table. The consumer will accumulate points over the period of the promo using the registered mobile number.
With every subsequent successful entry, they will get a response with the cumulative points to date on that particular phone number.
Consumers will have the opportunity to view their position by the points accumulated on a specially designed league table per state of entry on the Star website.
According to Walter Drenth, marketing director, at the end of the offer period, participants with the highest points from each “State League” will be rewarded. Prizes include iPads and DVDs.