Advertising firm commits to expansion of creativity, innovation

7even Interactive, an advertising agency in Nigeria has reiterated its commitment to expand the frontiers of creativity and innovation in its marketing campaigns to advance the growth of the industry.

“If the past ten years were about building, the next ten will be about elevating – more innovation, more impact, more fearless creativity. We will continue to push ourselves to be better; to think differently; and to stay intentional about everything we do,” Taiwo Agboola, CEO, 7even Interactive, said during the recent 10th anniversary celebration in Lagos.

Agboola assured stakeholders that the agency will build on the milestone to deepen its commitment to redefine the advertising landscape and deliver impactful campaigns that drive meaningful connections between brands and consumers.

“To our clients, your challenging briefs and ambitious timelines have pushed us to deliver our best work. To our industry peers and regulators, your collaboration has been invaluable. We look forward to continued partnerships that will further elevate the advertising industry.”

According to him, the firm has over the past decade, executed advertising campaigns for several blue-chip companies. He disclosed that the agency has also won several local and international industry awards, a testament to the creativity and effectiveness of its campaigns.

Agboola also disclosed that central to the agency’s success is its unwavering commitment by its team of staff, clients, and the broader marketing communications industry.

“I am immensely grateful to our dedicated staff, our supportive clients, and an industry that has provided us with an enabling environment to thrive.”

Speaking on the agency trajectory, Agboola said that the firm founded in 2015 amidst economic challenges, faced an uphill battle in establishing itself in an industry dominated by well-established players.

“Ten years ago, we set out with a vision to be more than just another agency. We wanted to create work that doesn’t just win awards but wins hearts, changes perceptions, and inspires action.

“Today, we stand as a testament to what relentless passion and unwavering dedication can achieve,” Agboola said.

He said that despite the challenging operating environment, the agency not only survived but thrived, carving out a unique space in the market with its innovative approach to advertising.

“From a modest start, we have grown into one of the country’s leading advertising agencies, but we still push the boundaries, knowing that we still have a lot ahead of us to accomplish,” Agboola said.