• Thursday, May 23, 2024
businessday logo


ADVAN to unveil industry magazine in May


In continuation of its objectives to constantly provide members and industry wide professionals with latest research reports, trending marketing reports and analyses, the Advertisers’ Association of Nigeria (ADVAN) has partnered World Federation of Advertisers (WFA) to launch a quarterly marketing journal in Nigeria tagged ‘Advertisers’ Quarterly.’ The journal is billed for launch in mid-May this year.

The ADVAN magazine will bring to its readers articles, insights analyses, and best practices on the latest topics and trends to transforming the marketing community, as well as profiles on today’s leading-edge marketers globally. The all gloss journal is in print format and will be published four times in a year.

The Advertisers’ Quarterly, according to Kola Oyeyemi, president of ADVAN, is a child of ADVAN brings forth to ensure that members and industry practitioners as well as the general public are informed, enlightened, educated and entertained on global marketing practice and issues as well as the local ones.

He said: “I am particularly excited over the prospects and values this initiative will add to the marketing firmament in Nigeria. Partnering with WFA to serialize some of their best research efforts particularly free is one of the best things to happen in the industry and even to the media. It is a laudable project and we urge everyone to embrace it.”

The editorial team and contributors of the journal will comprise the thought leaders of marketing both in local and international levels. Articles, insights analyses and best marketing practice mantras will be sourced from authentic providers and leading marketing resources, the ADVAN executive secretary, Ediri Ose-Ediale stated.

She said “as a member of the WFA we have access to limitless information on trends and best practices in marketing, we also have the opportunity to make use of its unique network of advertisers and advertisers associations in over 55 countries of the world. In addition, local media specialist, research analysts, senior marketing professionals, will also be used to access superior information.”