Chief Executive Officer, X3M Group, Steve Babaeko has been honoured by Black At as one of the top black executives reshaping the creative industry towards models rooted in authenticity, representation, and cultural relevance.
The 2025 Black At Dare (Dream, Act, Reimagine, Empower) List released recently, recognised Babaeko as one of the creatives breaking boundaries across advertising, media, entertainment, and technology, fostering inclusive storytelling, and driving business growth, while setting new standards for innovation and cultural influence.
The list also spotlighted X3M Ideas, under Babaeko’s leadership, as an “Agency of Note” in recognition of the company’s creative impact through bold campaigns that redefine brand narratives.
Announcing the list Peter Ukhurebor, CEO, Black At, in a statement, emphasised the importance of diverse voices in shaping the creative space. “The future of creativity lies in diverse voices leading the conversation. Black executives are not just participating in this shift, they’re leading it, creating space for new ideas, new perspectives, and game-changing innovation,”Ukhurebor stated.
Commenting on the recognition, Babaeko said: “I’m truly honored to be recognized by Black At as one of the top Black executives reshaping the creative industry. This recognition is not just for me but for every visionary pushing creative and storytelling boundaries. Creativity has the power to change narratives, break barriers, and inspire generations and X3M Ideas remain committed to that mission. Thank you to Black At for this acknowledgment. Let’s keep building, innovating, and elevating.”
The “Black At Dare List” is an annual recognition by the organization “Black At” that highlights a new generation of Black leaders in the creative industries, including advertising, media, entertainment, and technology, who are driving innovation and reshaping the narrative through their work.
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