Legend Extra Stout, the fastest growing stout brand from the stable of Nigerian Breweries plc, has launched the second edition of the Real Deal National Consumer Promotion.
The brand is however set to capitalise on the success of the first edition held in 2012. Just like the inaugural edition, thousands of lucky consumers will be rewarded via a Lucky-Bottle-Top-Offer. To win, consumers will simply buy a 60cl or 33cl bottle of Legend Extra Stout, look under the crown cork and win whatever prize found printed under the crown cork.
Prizes under this category include 32 inch TV sets that would be won by 350 consumers, 720 units of 130 litre refrigerators and 720 Blackberry Bold 6 handsets. Other prizes include airtime of various denominations, umbrellas, T-shirts, face caps and free drinks.
Legend Extra Stout is however taking consumer reward a notch higher by sponsoring 25 lucky consumers to Dubai, the United Arab Emirates, for what the brand has termed the shopping experience of a lifetime. The brand has chosen to describe the 25 lucky consumers as ‘Legends.’
Walter Drenth, marketing director of Nigerian Breweries, shed more light on this at a media parley held at the Bheerhugz Café, Ikeja Shopping Mall, Lagos. According to him, Legend Extra Stout will be taking 25 lucky ‘Legends’ to Dubai in the United Arab Emirates, on an all-expenses-paid trip. And all that these 25 lucky ‘Legends’ will be doing in Dubai is to shop.”
He spoke further: “The catch is that these ‘Legends’ have to race through selected shops in Dubai and they have one minute to race through the stores and pick items, up to a maximum of N1 million in value.”
To emerge in this category, consumers have to look out for a numeric code under their Legend Extra Stout crown corks. They will then text this number to 30380 at the cost of N10 only. Electronic draws will be held in Lagos and Port Harcourt to pick winners in a transparent manner.
