BusinessDay
Nigeria's leading finance and market intelligence news report.

Your brand story Is more than a trend

The virus changed the way we consumed information on the internet. According to The New York Times, “In the past few years, users of these services were moving to their smartphones, creating an industry-wide focus on mobile.” This caused the virality of social media apps and the increase in trends at every other hour of the day. For brands, this…
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How to spice things up with your oldest customers

I utilize relationship metaphors a lot while training clients or their staff because it is truly the most relatable way to describe the relationship between a buyer and a seller. Regardless of the scale of either party, there is a song and dance that takes place in the beginning of any such relationship. There’s the attraction stage which would…
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BD Weekender

Personal Brands, Track Records, and Heels

As we celebrate International Women’s Day and Women’s Month this March and ruminate on the 2021 theme #ChoosetoChallenge, we need to rediscover a need to lend our voices to the subject of image building as it pertains to women. As more women shatter the proverbial glass ceilings and an African woman takes the reins at the World Trade Organisation,…
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Editor’s note

Dear weekender readers, I hope you are reading this edition in good health and in good spirits. Can you believe…

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