In fragrance creation and distribution, the collaboration between fragrance houses, is not merely a transaction but a symphony of shared vision and mutual benefit.
This harmonious partnership begins with the alignment of ethos and objectives, where each entity brings its unique strengths to the table.
In what is obviously a match made in perfume heaven, the only all niche perfume stockists in Nigeria Seinde Signature announced her collaboration with Toke Makinwa Perfumes, recently with loads of fanfare.
In attendance at the event was the celeb herself and her team.
While the Seinde Signature Salon de Parfum brand is very well known by perfume lovers across the country for her large collection of exclusive Niche perfume range from across the globe and with a reputation for selling original fragrances at the best prices possible.
The eponymous Toke Makinwa Perfume collection is inspired by top Nigerian celebrity Omotoke Makinwa, who is well known as one of Nigeria’s most celebrated lifestyle queen, media personality & respected fashionista of high repute.
Seinde Signature by this announcement is the exclusive stockist of the Toke Makinwa Perfume range, which has 3 variants, the Vogue, the Dive & the Intense.
The Toke Makinwa Vogue comes in a distinctive red bottle and is extrait de Parfum with the top note of floral & jasmine blossom, just like the Toke Makinwa Intense which comes in a distinctive black bottle, and has the top notes of florals & cinnamon.
The lush Toke Makinwa Dive, which is the 3rd and last variant, is in a white bottle and the most subtle of the range with the top notes of pink pepper, black currant, and grapefruit. This comes as a eau de perfum unlike the other 2.
The 3 varieties were made to satisfy all types of olfactory cravings.
The perfumes are made in France, which is known for the very best perfumes in the world.
According to Toke Makinwa, the perfume brand took three years to come to fruition, as she had to make sure all i’s were dotted properly and t’s crossed. And from the moment in May of 2024 that it was launched, it has always sold out!
The idea to collaborate with the Seinde Signature brand is so as to combine strengths: good reputation for selling the best, combined with an extraordinary aspirational fanbase.
In the pipeline there will be fragrance collaboration made by both Toke and Seinde Signature for this line to epitomize the luxury and exclusivity of the fragrances as well as the Seinde Signature branding.
All three perfumes in the Toke Makinwa luxury perfume range would be sold exclusively at all Seinde Signature Salon de Parfum branches across Nigeria. Both brands are planning many strategic promotions across Nigeria to announce the exclusive collaboration.
In an interview with Toke Makinwa, she said as a business woman, it is not really about being a star but about including people on the journey.
“I would talk to anyone about what they think about the perfume and what they think we can do better because I am open to criticism as long as it is constructive. I am a core business woman.”
Makinwa said there were four customers she had in mind when creating the perfumes.
“These are people who love me, people who love the personality, those who would jump on anything I create. There are also those who are curious, who do not necessarily care about who made it.
“There are many perfumes I have in my wardrobe that I can’t even pronounce their names and I don’t know who made them but they smell good and I bought them. There are those who think you would fail and they are just buying it to prove their assumptions.
“So across board, I’m yet to see someone come out to say the product is bad. We have constructive criticism that we have taken onboard and feedbacks that would make us better.
She disclosed that she is always trying to get all her friends to love the culture of scent and so far, she has won about 80 percent of them over.
“Now they now care more about the perfumes they wear. They are eager to see those that have released new perfumes.
