'We want people to feel empowered to embrace their natural hair'

Uchenna Ezenna, Orange Group Media and Communications Director has said the company wants people to feel empowered to embrace their natural hair and take pride in styling their hair.

He made this comment following its ‘My Afro Style’ campaign launched on ‘World Afro Day.’

The ‘My Afro Style’ social media campaign celebrates healthy Afro-textured hair by encouraging individuals to share their unique Afro hairstyles on social media, helping to build an inspired community around the beauty of natural hair.

Ezenna said styling of the natural hair can be done beautifully with the help of its newly launched hair cream, Hana Hair Cream.

The innovative fast-moving consumer goods leader, Orange Group, launched Hana Hair Cream—a portable, affordable hair cream for all hair types.

According to him, Hana Hair Cream is enriched with the nourishment of coconut oil and formulated to keep hair healthy and radiant.

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This lightweight, pocket-friendly product comes in a convenient sachet and is scented, ensuring the hair smells as good as it looks. It is perfect for all hair types and textures, making it the ideal solution for anyone looking to embrace their natural hair.

According to Ezenna, “At Orange Group, we are committed to innovation across all our product lines, and Hana Hair Cream is a testament to that. It’s a product that meets the needs of our diverse consumer base.”

“Hana Hair Cream is enriched with ingredients perfect even for tight-curled hair like Afro. Afro-textured hair, characterized by its tight curls and unique structure, is significantly more prone to breakage than straighter hair types.

“In fact, studies show that this type of hair can break approximately 10 times faster during combing, with the high curliness contributing to internal stress points that increase fragility. The coconut oil in Hana Hair Cream offers the perfect solution by providing essential moisture and making combing easier, reducing the likelihood of breakage.”

He said Hana Hair Cream is available in hair salons and stores nationwide.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.