The Mum Fund 2.0: Leading a N6 billion movement to empower Nigerian mothers

The Mum Fund is one of Nigeria’s most talked-about financial empowerment event for mothers.

Following a sold-out debut that drew over 300 registered attendees and sparked a national conversation about women, wealth, and legacy, The Mum Fund returns on Friday, 15 May 2026 with its second edition: My Sister’s Keeper. The event will be held at The Chair Centre, Lekki Phase 1, Lagos, with a virtual component opening the experience to women across Nigeria and the diaspora.

Sparkle Bank joins The Mum Fund 2026 as its headline sponsor, a partnership that reflects the bank’s commitment to Nigeria’s most ambitious, financially engaged women.

The Origin: A Friendship That Changed Everything

The Mum Fund was born from a friendship. Feyi Bello and Ibiyinka Ibru have known each other since childhood, long before either of them could have imagined what they would go on to build.

Over the years, it was Ibiyinka who played a pivotal role in helping Feyi become a more intentional steward of her finances and through that lived experience, both women came to understand something profound: having a trusted friend who will speak honestly about money, hold you accountable, and open you up to the world of financial literacy is one of the most powerful assets a woman can have.

That realisation led to a question that would change the course of both of their careers: what would happen if more women had access to that kind of financial sisterhood? The Mum Fund was created to answer it.

The Founders

Feyi Bello is the Founder and CEO of Motherwell Group, a holding company building infrastructure for the modern mother. Motherwell Group is home to Swaddle, an AI-powered digital village app for mothers launched in February 2026.

Through the Motherwell Podcast, which has amassed over 13,400 followers and speaks directly to African millennial and Gen Z mothers through a faith-based lens, Feyi has built one of the most engaged maternal communities in Nigeria.

With 12 years of experience in PR and marketing through her boutique agency Locke & Pewter, she brings deep expertise in brand, storytelling, and community building to everything she creates.

Ibiyinka Ibru is the Founder and CEO of MoneyStart, an award-winning financial planning firm on a mission to help young professionals and entrepreneurs build wealth.

MoneyStart has helped over 2,000 clients start investing, manage their money better, and increase their overall income through workshops, events, and one-on-one HNI financial planning services. Under Ibiyinka’s leadership, MoneyStart’s community has collectively unlocked over N6 billion in new investments in just two years, demonstrating that financial education, when done right, translates directly into action.

The Debut: A Movement is Born

The first Mum Fund event, held in Lagos in June 2025, exceeded expectation. Tickets sold out in under two months of planning. 450 tickets were sold, with 250 women attending in person and 200 online. Attendees came together for a day of honest conversations about money, wealth-building, and the financial realities of motherhood. Through expert panels, money affirmations, and curated experiences, women left feeling not just inspired but equipped.

The 2025 event recorded over 450 sold tickets, N51million new investments unlocked, N20M sponsorship raised and
155 percent sponsor ROI, the organisers disclosed.

Before the event had even ended, women were asking when the next one would be.

The Community Behind the Movement
The Mum Fund sits within a broader ecosystem built for the modern African mother. Its audience is not a general one.

According to the organisers, across the Motherwell Podcast, MoneyStart’s platforms, and The Mum Fund’s own community, this movement reaches a highly specific, high-value demographic with over 13,400 motherwell podcast followers, over
19,000 MoneyStart Instagram, 200 Avg. workshop attendees and 67.9 percent Nigeria-based audience.

Attendees are 78 percent women, 80 percent married, and 70 percent active mothers with an average of two children under the age of 10.

They are professionals and entrepreneurs, well-travelled, digitally engaged, and deeply intentional about their financial futures. Core age range is 25 to 44, with the broader community spanning 22 to 65, based primarily in Nigeria and the UK, USA, Canada and the wider diaspora.

The Mum Fund 2.0: My Sister’s Keeper

The theme of this year’s edition, My Sister’s Keeper, is said to be a natural evolution of the movement’s founding story.

“It deepens the conversation from individual financial empowerment to collective responsibility: what it means to walk alongside another woman, to be her financial confidante, her encourager, her accountability partner.

“It is a theme that reflects the reality of how wealth is often built in community, not in isolation.

“The 2026 event is targeting 250 in-person attendees and 200 virtual participants. The speaker lineup reflects an elevated vision of sisterhood as a tool for economic transformation and includes some of Nigeria’s most respected voices in business, finance, and leadership,” Bello said in a statement.

This year’s speakers include Ibukun Awosika, Founder/ CEO ,The Chair Centre Group, Non Executive Director, Cadbury Nigeria PLC, Chairperson First Bank, Omobola Johnson former Nigerian Minister for Information and Communications, and Yewande Zaccheus founder and CEO of Eventful Nigeria and Harbour Point. Bidemi Zakariyau, Founder and CEO of LSFPR, and Rolake Akinkugbe-Filani CEO of EnergyInc Advisors, with a keynote address by Mojisola Hupunu-Wusu, President of Woodhall Capital.

With Sparkle Bank as the headline sponsor, the event is positioned to build on the commercial and community impact of year one and set a new benchmark for what women-focused financial events can achieve in Nigeria.

Feyi Bello on the vision: “We want every mother in Nigeria to know that her financial future is not an afterthought. We are building a movement that makes financial empowerment a cultural norm for African women, not a privilege. My Sister’s Keeper is about reminding us that we do not have to figure this out alone.”

Ibiyinka Ibru on the mission: “MoneyStart was built on the belief that financial education can lead to transformation that can change lives. The Mum Fund is where that education and transformation meets the catalytic effect of community. When women invest in each other’s financial growth, the impact multiplies.”