The Makeup Fair Series (TMUFS) has successfully concluded the Abuja and Lagos editions of the Christmas Beauty A’Fair (CBA) 2025, bringing its 2025 events calendar to a close with two well-attended fairs that highlighted growth, innovation and resilience within Nigeria’s beauty industry.

The Abuja edition, held on November 29–30, 2025 at PSI Park, Mabuchi, and the Lagos edition, which took place on December 6–7, 2025 at Classique Events Place, Oregun, welcomed thousands of beauty enthusiasts, professionals, entrepreneurs, and families for immersive shopping, entertainment and Christmas festivities .

The two Christmas Beauty A’Fairs were the final events in TMUFS’ 2025 calendar, making them the 135th and 136th editions of the platform since it was founded. In total, TMUFS hosted ten fairs across multiple cities in 2025, reinforcing its position as Nigeria’s most consistent and far-reaching beauty trade show platform.

Both editions provided a launchpad for industry growth, with several new beauty brands debuting on the TMUFS platform and over twelve brands unveiling and launching new products during the fairs. The events enabled brands to test the market, drive direct sales, and gather real-time consumer feedback in a highly competitive retail environment.

A key feature of both fairs was the Beauty Face-Off Competition (BFOC), held in Abuja and Lagos, which showcased emerging makeup artistry talent while driving audience engagement and foot traffic across the exhibition floor.

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Attendees also benefited from promotional pricing, product demonstrations, brand activations, giveaways, and festive experiences, positioning the fairs as both a commercial and lifestyle destination during the Christmas season.

Speaking on the significance of the events, Omolola Faleye, Founder of The Makeup Fair Series, noted that the Christmas Beauty A’Fair remains a critical end-of-year platform for beauty businesses.

She said the strong turnout, product launches, and new brand participation across both cities reflected the growing maturity and confidence of Nigeria’s beauty ecosystem.

With over a decade of operations and more than 136 editions delivered nationwide, TMUFS continues to play a central role in connecting beauty brands to markets, consumers, and growth opportunities, while contributing to the broader development of Nigeria’s creative and retail economy.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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