The Drive to Start: A practical roadmap to building businesses from nothing

Oludayo Taiwo Gideon, the Convener of TRAVCONEXPO and Group CEO of Aeroport Group, has announced the release of his latest book, The Drive to Start — A Practical Roadmap to Building Businesses from Nothing.

The official launch will take place during the maiden edition of TRAVCONEXPO at the Federal Palace Hotel, Lagos, on September 27, 2025.

This groundbreaking book is designed to equip aspiring entrepreneurs with the tools, mindset, and strategies needed to transform business ideas into thriving enterprises.

From business planning and operational management to cultivating the entrepreneurial mindset, The Drive to Start offers a clear, step-by-step guide to building and sustaining success even when starting with zero capital. Gideon’s practical insights, drawn from over a decade of leadership and multi-sector business growth, make this work an invaluable resource for the next generation of business builders.

Divided into four transformative parts, the book takes readers on a journey:

Part One — The Struggle That Shaped Me: A raw and inspiring memoir of Dr. Oludayo’s rise from humble beginnings, navigating setbacks, and staying laser-focused on his goals.

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Part Two — The Mindset to Start from Zero: A powerful exploration of faith, courage, and grit, offering actionable steps for building with limited resources.

Part Three — Building What Lasts: A blueprint for creating sustainable businesses through systems, structure, and people.

Part Four — Becoming a Builder of Builders: A call to leadership, legacy, and purpose-driven entrepreneurship.

Speaking ahead of the launch, Dr. Oludayo said: “This book is more than a business manual — it’s my life’s journey distilled into principles anyone can apply. If I could start with nothing and build something significant, you can too.”

TRAVCONEXPO 2025 will be the perfect stage for this unveiling, bringing together travel and tourism leaders, innovators, and entrepreneurs in one of the year’s most anticipated industry events.

The Drive to Start — A Practical Roadmap to Building Businesses from Nothing will be available in paperback, hardcover, and e-book formats from launch day, with pre-orders opening soon.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.