Kafilat Salisu Olamide, a figure in Public Relations, Influencer Marketing, and Experiential Marketing, has made a move by publishing her debut book, “INFLUENCE.”
The book offers a unique perspective on influencer marketing, exploring it through human behaviour and providing fresh insights into successful campaigns and building longevity in the creator’s ecosystem.
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The ever-evolving realm of social influence has resulted in the emergence of a guiding light, the book is a beacon that illuminates the path for influencers seeking not just success but also genuine and lasting impact.
Influences touches on the history of Influencer marketing before the emergence of social media and navigating its impact on the creators and businesses.
As the pages unfold, “Influence” reveals itself as more than a guide—it’s a roadmap through the intricacies of influencer marketing, tailored specifically for those crafting their narratives in the digital space.
With the precision of a seasoned maestro, Kafilat delves into the art and human interaction of building an authentic and influential persona that stands the test of time.
Beyond transient fame, “Influence” delves into the principles of crafting content with lasting value. If you’re an influencer, PR practitioner, brand or marketing enthusiast, “Influence” is a must-read.
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