Jägermeister welcomes Tochi, Hafsat as Ambassadors in Nigeria

Premium liqueur brand Jägermeister, has announced the introduction of two new ambassadors, Tochi and Hafsat. Known as Meisters, these ambassadors embody the Jägermeister ethos, which encourages mastering a craft and living by individual principles.

The new ambassadors will join the Meisters Tribe – a collection of creatives, music artists, and fashion designers who express originality, unconventionality, and artistry.

Alongside current Meisters Tribe members Denrele, Small Doctor, Whitemoney, Commissioner DJ Wysei, Big Bimi, Tevris, Orange Nerd, Femi, and Dare, the new Meisters will inspire young adults to pursue their passions with authenticity and confidence.

According to the brand, the decision to appoint Tochi as a Meister was largely based on his creativity and dedication to his craft. Widely recognized as the number one loctician in Nigeria, Tochi has built a stellar reputation in the hairstyling industry, owning a popular hair brand and serving as the go-to loctician for numerous celebrities.

Speaking on his appointment as a new Meister, Tochi stated, “I am excited to join the Meisters Tribe in Nigeria. Jägermeister’s commitment to creativity and owning your craft aligns perfectly with my values, and I look forward to contributing to this amazing community.”

Related News

Similarly, Hafsat, a poet renowned for winning multiple awards in her industry, has become a beacon of audacity and self-expression.

Her ability to use her spoken words to address critical issues while remaining authentic aligns perfectly with Jägermeister’s core values.

Expressing her enthusiasm about joining the Meisters Tribe, Hafsat remarked, “Being part of the Meisters Tribe is such an honor. I look forward to collaborating with Jägermeister to inspire and empower other young adults to express themselves fearlessly.”

This addition to the Meisters Tribe is part of Jägermeister’s commitment to encouraging youths to be their authentic selves while displaying dedication and mastery in their crafts. It also serves as an opportunity to celebrate other Meisters and their achievements within their respective spheres of influence, fostering creativity, independence, and self-expression.

With Jägermeister’s message that every individual possesses the potential to forge their paths to success, the brand encourages the mastery of crafts against all odds, thereby becoming a Meister.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.