How Shaddash Collections Ltd is driving economic growth through hair brand

Shaddash Collections Limited, led by Adebanjo Folashade, is playing a significant role in boosting the Nigerian economy with its luxury hair brand.

Since its inception in 2020, Shaddash Collections Limited has made notable progress in the hair industry, creating jobs and contributing to economic development.

With a strong emphasis on offering high-quality luxury hair products, Shaddash Collections Limited has garnered a loyal customer base across Nigeria.

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By sourcing materials locally and employing skilled artisans, the brand has not only supported local enterprises but also fostered entrepreneurship within the hair industry.

The success of Shaddash Collections Limited reflects the entrepreneurial vision and dedication of CEO Adebanjo Folashade. Her commitment to excellence and innovation has propelled the brand to success, establishing it as a leader in the hair market.

As Shaddash Collections Limited continues to flourish, it remains a key player in the Nigerian economy, empowering individuals and driving the nation’s overall progress.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.