Guinness returns as gold sponsor of BBNaija Season 11 for "Everything Is For The Taking"

Guinness, Nigeria’s iconic stout brand, has announced its return as a Gold Sponsor of Big Brother Naija Season 11, continuing its association with one of Africa’s biggest television entertainment platforms.

Having partnered with the show’s landmark tenth season, Guinness returns this year to deliver a range of brand experiences designed to bring viewers even closer to the excitement of the Big Brother House.

As a programme that continues to command audiences across Nigeria and beyond, Big Brother Naija provides another opportunity for Guinness to engage consumers through entertainment and shared experiences that reflect the brand’s long-standing spirit of originality.

Speaking on the partnership, Njoku Odinakachi – Guinness Brand Manager said, “Big Brother Naija remains one of the country’s biggest entertainment platforms and a reflection of the bold energy, talent, and individuality that define the generation today and pop culture.

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Guinness has always supported bold passion and creativity, which is what the BBNaija brand and audience are known for, and we are pleased to return as a Gold Sponsor for Season 11.”

Also adding she said, “As we celebrate our 75th anniversary, our return as a Gold Sponsor complements our ongoing National Consumer Promotion, giving our consumers and viewers even more opportunities to enjoy fantastic rewards every time they open a bottle of Guinness

Throughout Season 11, the brand would be diving exciting conversations in culture, and viewers stand the chance to win amazing prices while watching BBN. Fans across the country will also experience the season through Guinness activations at bars and viewing centres, bringing the BBNaija atmosphere closer to consumers.

Commenting on the partnership, Atinuke Babatunde, Executive Head of Content and Channels, MultiChoice West Africa, said, “Guinness has become an important part of the Big Brother Naija experience, and we’re delighted to welcome the brand back for Season 11. We look forward to another exciting season and to creating memorable experiences for our viewers together.”

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.