FG, Capricorn Concierge partner to promote domestic tourism

… empower local communities across 36 States, Abuja

The Federal Government’s initiative to enhance domestic tourism marks a significant advancement, as the Ministry of Arts, Culture, Tourism, and Creative Economy has signed a Memorandum of Understanding (MoU) with Capricorn Concierge Tourism Services Limited.

This partnership aims to create strategic synergies for promoting domestic tourism and empowering youths and women.

The MoU was signed on December 5, 2024, at the Federal Secretariat Complex, Phase II, Maitama, Abuja. The project is designed to improve the visibility of Nigeria local destination and attraction and also to promote Nigeria cultural diversity as a tourism product.

Key objectives and potential benefits of this initiative include bob creation and income-generating opportunities for local communities through tourism-related activities, promotion of heritage, history and cultural tourism.

Other benefits include enhanced visibility of rural areas as appealing tourism destinations and empowerment of local communities through capacity building and skills development.

Overall, the initiative has the potential to significantly impact Nigeria’s tourism industry by promoting sustainable tourism practices and empowering local communities.

The ministry will provide necessary resources and support under the MoU, as well as monitor and supervise the project. It will also facilitate partnerships with state ministries and stakeholders and ensure compliance with national tourism policies and regulations.

On the other hand, Capricorn Concierge will manage the training and recruitment of personnel, establish Domestic Tourism Clubs, develop and execute promotional campaigns, and provide regular progress reports to the ministry. The company will also create Virtual Reality Tour content and procure Virtual Reality Tourism Gadgets.

This partnership is expected to not only boost domestic tourism but also empower local communities and promote Nigeria’s rich cultural heritage.

According to Ibitayo Araoye, the CEO of Capricorn Concierge, Tourism Services Ltd/Project Coordinator, the project will unfold in three stages:

Training and Recruitment: Capricorn Concierge will conduct training sessions and recruit personnel.

Formation of Tourism Clubs: Establish domestic tourism clubs in various regions.

Launch of Promotional Campaigns: Highlight Nigeria’s local destinations and attractions.

Araoye emphasised that this collaboration will assist in implementing effective projects to achieve shared goals relevant to Nigeria’s Arts, Culture, Tourism, and creative Economy sectors. “It will also facilitate policy-level analysis and collaboration on developing initiatives and programs aimed at advancing sustainable results in these sectors.”