Dynasty Africa makes history as first African agency to Win Cannes Dolphin Award

Dynasty Africa, one of Africa’s foremost full-service marketing and creative agencies, has made history at the 2025 Cannes Corporate Media & TV Awards, becoming the first African agency ever to win the prestigious Cannes Dolphin Award, and only the fourth African agency in history to win a Cannes award of any kind.

The international jury awarded Dynasty Africa the Dolphin Trophy in the Social Media Videos (B25) category for its acclaimed production, “Fair Luxury,” a work that stood out among entries from 52 countries to emerge as a global benchmark in brand storytelling and digital engagement.

The Cannes Corporate Media & TV Awards, now in its 78th edition, is one of the world’s most respected platforms for corporate film, media, and visual storytelling.

The B25 Social Media Videos category represents the cutting edge of brand and consumer engagement at the festival, drawing the boldest creative minds and most innovative agencies from across the globe. To win is to demonstrate not merely creative flair, but the strategic ability to translate audience attention into measurable, meaningful brand value.

“Fair Luxury” is a production that is rooted in African perspective, executed with global sophistication, and compelling enough to rise above the field in one of Cannes’ most fiercely contested categories.

Based in Lagos, Nigeria, Dynasty Africa has built a formidable track record delivering bold, results-driven creative work for leading brands across Africa and beyond.

The agency brings together strategy, storytelling, production, and digital innovation under one roof to drive measurable impact for its clients. Its portfolio spans partnerships with globally recognised brands and institutions including TikTok, inDrive, Coca-Cola, Cadbury, and TapTap Send.

“We don’t believe in ‘Marketing’ if it’s not Powerful,” said Dayo Adedeji, Founder and CEO of Dynasty Africa. That conviction is evident in every output the agency produces and it is the same conviction that carried “Fair Luxury” to the Cannes podium.

On the historic nature of the achievement, Adedeji was both grateful and resolute: “Dynasty Africa is a Cannes Dolphin Award winner. We built this agency believing that African creative work deserves a global stage. Turns out, the world agrees. To the team at Dynasty Africa, this one belongs to all of us.”

“I’m grateful to God for this historic feat. Dynasty Africa becomes the first African agency ever to win the Global Cannes Dolphin Award, and the fourth African agency ever to win a Cannes award. It can only be God.”

For Dynasty Africa, this recognition is not a singular achievement but the culmination of years of deliberate investment in building a multidisciplinary creative team, refining world-class production capabilities, and consistently raising the standard for marketing and media execution across the continent.

The Cannes Dolphin win reflects the agency’s broader mission: to become a global symbol of powerful marketing while creating tangible opportunities for African talent, African stories, and African creative excellence to command international recognition and respect.

With its headquarters in Lagos, Nigeria, and a growing footprint across West, East, and Southern Africa, Dynasty Africa has built a formidable track record delivering bold, results-driven creative work for leading brands across the continent and beyond.

The agency has executed campaigns and creative projects across Anglophone and Francophone markets, including Côte d’Ivoire and other West African countries, while bringing together strategy, storytelling, production, and digital innovation under one roof to drive measurable impact for its clients. Its portfolio spans partnerships with globally recognised brands and institutions including TikTok, inDrive, Coca-Cola, Cadbury, and TapTap Send.

As Dynasty Africa continues to expand its footprint across African and international markets, the agency remains sharply focused on delivering work that drives business results while demonstrating, on stages like Cannes, the growing and undeniable influence of African creativity on the world.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.