Maison Martell and Davido, the Nigerian music sensation, have joined forces to launch an exclusive edition of Martell XO cognac. This unique collaboration has resulted in a limited-edition cognac, specially crafted for and with Davido, drawing inspiration from his vibrant personality and extraordinary life story, which serves as a source of inspiration for young people across Africa and beyond.
The Martell XO Limited Edition by Davido consists of only 1,200 bottles, each featuring a label designed by local artist Chidinma Mordi. The label, described as one-of-a-kind, glows in the dark and showcases Davido’s character, lifestyle, and international success. The elegant circular patterns on the label symbolize community, music, and people, representing Davido’s mantra of “We rise by lifting others.”
Read also: Davido remarks, “Delay is not denial,” following his three Grammy nominations.
Expressing his excitement about the collaboration, Davido stated, “Making my own cognac has always been a dream of mine and partnering with Martell has made this a reality. I have no doubt that this will be a great addition to every cognac lover’s collection.”
This partnership comes shortly after Davido received three Grammy nominations for the first time in his career. His nominations include ‘UNAVAILABLE’ in the Best African Performance category, ‘FEEL’ in the Best Global Music Performance category, and ‘Timeless’ in the Best Global Album category.
This latest collaboration further strengthens Maison Martell’s close ties with Davido, who is not only renowned for his music but also for his philanthropic endeavors, reflecting Martell’s spirit of audacity and freedom.
The release of the Martell XO Limited Edition by Davido marks another milestone in the successful partnership between Maison Martell and the multi-talented artist.
Join BusinessDay whatsapp Channel, to stay up to date
Open In Whatsapp
